PDF Ebook Encyclopedia of Survey Research MethodsBy Paul J. Lavrakas
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Encyclopedia of Survey Research MethodsBy Paul J. Lavrakas
PDF Ebook Encyclopedia of Survey Research MethodsBy Paul J. Lavrakas
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In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.
- Sales Rank: #3642268 in Books
- Published on: 2008-09-12
- Original language: English
- Number of items: 2
- Dimensions: 11.40" h x 2.90" w x 8.80" l, 7.35 pounds
- Binding: Hardcover
- 1072 pages
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