Ebook Ladislav Sutnar: Visual Design in ActionFrom Lars Muller Publishers

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Ladislav Sutnar: Visual Design in ActionFrom Lars Muller Publishers

Ladislav Sutnar: Visual Design in ActionFrom Lars Muller Publishers


Ladislav Sutnar: Visual Design in ActionFrom Lars Muller Publishers


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Sutnar’s brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called “information design.” Visual Design in Action is a snapshot of Sutnar’s American period (1939-1976), and includes graphics for Carr’s Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar’s focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and “design thinking” as it ever was.

  • Amazon Sales Rank: #867175 in Books
  • Published on: 2015-10-27
  • Released on: 2015-10-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 12.50" h x .90" w x 8.80" l, .0 pounds
  • Binding: Hardcover
  • 188 pages

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  • Sales Rank: #3431579 in Books
  • Published on: 2005-08-16
  • Ingredients: Example Ingredients
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About the Author
Rocky Conrad received his BS in Computer Science from Texas A&M University in Commerce (formerly East Texas State University) and has been a faculty member at San Antonio College in San Antonio, Texas, since 1984. He received his MA from the University of Texas at San Antonio in 1987. Professor Conrad has been developing and teaching Oracle SQL, PL/SQL, Developer, Designer, and Portal courses at SAC since 1996. In 2003 he was recognized by Oracle Corporation as an Oracle Certified Professional Internet Application Developer.

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